>> you know, everybody knows that taxes in california are high. but i can tell you, it's a great place to run a business for us. it is the health and wellness mecca of the world. and the clientele, that you can get. and team you can build is fantastic. but i contribute our growth to the fact that we're unique. we're unique in the marketplace because we're the only bar that has we'reo gram zugo, -- zero gram zug